The Business Problem Hidden in Your Script
With Erikka J
Presented by The VO Pro Community
A script isn’t just a collection of words waiting for your performance. It’s a piece of business communication designed to solve a specific problem, influence an audience, or produce a result.
In this session, Emmy Award-winning voice actor and StoryBrand-certified messaging strategist Erikka J shows you how to look beyond the copy and uncover what the client is really trying to accomplish.
You’ll learn how understanding the audience, message, and business objective can lead to smarter choices and more effective auditions.
The strongest read isn’t always the prettiest one. It’s the one that makes the message work.
About Erikka J
Erikka J is an EMMY® award winning voice actor, singer/songwriter & emcee.
She's voiced commercials, promos, VOG and politicals for clients such as the NFL, McDonald’s, Redken, Carter’s, Lego, Walmart, PBS, Mailchimp, video game characters such as Michonne in Dead by Daylight, and was OVC’s 2022 Voice Artist of the Year.
She serves on the board of the National Association of Voice Actors, as Executive Vice President of Blue Wave Voiceover, is a StoryBrand certified messaging strategist and left a 20 year career in project and product management in tech spanning state and federal government as well as private sector industries.
To hear her work visit erikkaj.com.